In-House Brands

Six proprietary brands, six high-demand categories.

Every in-house brand is built around a focused category — designed to give retailers consistent supply, market-aligned product selection, and competitive volume-friendly pricing.

Sandhomes

Household & Home Organization

Plasticware, storage shelves, ironing boards, and home essentials — for your home needs.

Glisten

Cleaning Tools & Accessories

Mops, brushes, floor wipers and cleaning kits engineered for everyday performance.

Lil'Beans

Kids Toys and Playtime

Tricycles, walkers and safe-play educational toys for early-years confidence.

Mirae

Kitchenware & Cookware

Pressure cookers, flasks, spoons and utensils for everyday food prep.

GoMiles

Travel & Luggage Solutions

Trolley bags, travel accessories and luggage sets with smart, durable design.

Attrezzo

Power Tools & Hardware Retail

Power tools, accessories and expert in-store guidance for trade and DIY.

Agency & Distribution Brands

Globally trusted brands, locally supported.

As an authorized partner of globally recognized brands, we deliver premium homeware, cleaning solutions, power tools, professional equipment, and industrial accessories through an established distribution network, complemented by reliable after-sales support.

INGCO

Power Tools & Industrial Accessories

A globally trusted name in power tools and industrial accessories — locally supported through our regional network.

Jadever

Professional Tools & Equipment

Precision and performance for trade professionals — tools engineered for demanding jobsite conditions.

Al Ayed Hoses

Industrial & Commercial Hose Solutions

Reliable piping and hose solutions for commercial and industrial use across the region.

Cello

Homeware

Authorised agents in Bahrain and Oman for Cello Opalware, Thermoware and Glassware.

Marki

Detergents & Cleaning Solutions

Delivering trusted detergent and cleaning solutions across the Middle East.

Trading & DistributionEst. 2019

EBR & Co.

The B2B engine of the group — supplying multi-category consumer and industrial products to supermarkets, retail chains, wholesalers and institutional buyers across the GCC.

B2B Multi-category GCC-wide

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Hardware Retail ConceptEst. 2020

Attrezzo

A specialized B2C hardware retail concept for power tools and accessories — addressing a clear gap in the regional power-tools market with expert guidance.

B2C Power Tools End Users

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Home & Lifestyle SolutionsEst. 2024

Sandhomes

A B2C home & lifestyle retail concept — home organization, kitchenware and everyday essentials for modern living, launched in India in 2024.

B2C Home & Lifestyle End Users

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